Heacham - North Beach (Stubborn sands)

This beach forms part of the predominantly sandy coastline stretching up the Norfolk coast from Snettisham and around the North Norfolk coast. Unusually for Norfolk, Heacham faces west, which means that it is a good spot to come to watch the sunsets.  There are also views across The Wash towards Lincolnshire.

The golden, sandy beach is backed by low dunes and there are a number of beach huts to be found along the promenade.  It is possible to walk along the promenade all the way to Hunstanton. The lack of restrictions makes this beach quite popular with dog walkers.

There is no lifeguard here, although the water, which shelves gently, has been classified as being of excellent quality.  It can appear rather cloudy at times, which is due to tidal movement stirring up sediment. 

Heacham itself offers a number of shops and eateries as well as a variety of amusements which one would expect of a traditional seaside resort.

Also known as:

Stubborn sands

Type of beach


Lifeguard service


Dogs friendly beach?

Dogs allowed

Dog friendly and no restrictions

Norfolk dog friendly beaches »


  • Shop

Nearest town



PE31 7AX

OS grid ref.

TF 6632 3742


There is parking available next to the beach.

Water quality

Water quality star rating

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Heacham - North Beach Reviews


Sally (part of the ocean pony club)
Feb 25th 2021

Love spending sumers here, great for dogs and perfect for paddel bording, swiming, sayling and bodybording
Dew too being tidal, you can go crabbing at low tyde and its lots of fun playing in the muddy sand

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