Sea Palling Beach

Located between Cromer and Great Yarmouth, on the Norfolk coast, Sea Palling is an excellent sandy beach with 9 artificial offshore reefs created as part of a flood prevention scheme. Backed by sand dunes, the curving beach has been awarded Blue Flag status for its pristine waters and is rarely over-crowded.

Lifeguards are on duty in the peak summer season. There’s also an Inshore Lifeboat based at Sea Palling Lifeguard Station right on the beach. The local RNLI has saved over 800 lives to date.

The beach is perfect for sandcastles, swimming, ball games and launching small boats from the ramp.

Facilities include toilets and a pub, the Reef’s Bar, as well as cafés, amusements and a fresh fish stall. Walkers can explore the scenic coastline and may spot seals in the North Sea waters.

There’s a large pay-and-display car park just a short walk from the sand.

Type of beach


Lifeguard service


Dogs friendly beach?

Dogs are not allowed on a small area of beach in front of the main car park (Clink Road) between May 1st and September 30th.

Norfolk dog friendly beaches »


  • Amusement arcade
  • Kayaking/canoeing
  • Jet-skiing
  • Swimming/bathing
  • Surfing
  • Wind surfing


  • Slipway

Nearest town



NR12 0UH

OS grid ref.

TG 4296 2738


Parking and disabled parking available. A fee applies

Water quality

Water quality star rating


Blue Flag AwardMarine Conservation Society Recommended

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Sea Palling Beach Reviews


Caroline Martin
May 31st 2022

Found this place by accident and fell in love with it instantly. Always down here, has just what we need.
Visit and you’ll never regret it x

Max Anderson
Nov 13th 2021

I lived in Sea Palling in 1953.  My Dad worked on building the Sea Wall at Sea Palling.  I was a kid then and heard tales of a geezer who owned pub and collected three penny coins in a bath tub.  When the flood hit Sea Palling he lost his loot.  I know I picked up many off the beach (no I am not going to return to proper owner), but I was a kid and would like some kind of verification of this event.. must be somebody alive today who will know story
thanks and hoping for reply


Enjoy your National treasure

Andre Blais
Jul 07th 2021

Any reason not to give this a 5 star goes beyond my travelling expertise. As a Canadian born Brit, I have been spoiled with swing beautiful Coast lines. But this one for Britain, delivers on all cylinders.

Stunning beach

Charlotte Cook
Jun 30th 2020

This beach is gorgeous lovely soft sand lovely sea and very child friendly

What did we get wrong?